About Emerald Intel

Our mission is to provide actionable business intelligence on the legalized cannabis and hemp industry.

About Emerald Intel


Navigating the opaque and confusing world of the legal cannabis and hemp marketplace can be a never ending maze of frustration.  Dealing with fragmented and incomplete information, inconsistent company profiles, sporadic market coverage, hidden affiliate and ownership relationships, and the evolving legal landscape can leave the most seasoned professionals scratching their heads.

Don’t you have better things to do, like promote and sell your products and services?

In short, identifying and connecting with your ideal buyer in the licensed cannabis and hemp industry takes too much manual effort and is impacting pipeline creation. In a booming industry where new opportunities are surfacing daily, you need to get ahead of the competition and capture market share fast. 

Our SaaS Platform delivers the actionable intelligence needed so companies can (1) save time and resources; (2) quickly identify ideal customer profiles; (3) reach decision makers faster; (4) meet and exceed revenue goals. 


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we believe data is only valuable if it's actionable 

As seasoned leaders and operators in the information services space, we saw an opportunity to bring our experience and expertise to the rapidly growing cannabis and hemp industry. While the space continues to expand, fueled by increasing legalization across the US and complete legalization in Canada, navigating this dynamic and complex space remains challenging, surfacing a need for reliable, actionable information. 

While some solutions exist in the market today, they are far from the standards established by adjacent industries. Confident in our ability to elevate the industry standard and bring consistency to a grass-roots market, we founded Emerald Intel.


At Emerald Intel, business intelligence is our only focus. We don’t want to be everything to everyone. We want to be exceptional at one thing: transforming disparate and disorganized information into a single source of comprehensive, actionable company and contact data on the licensed cannabis and hemp industry. 

With exceptional data, our clients can scale and grow with velocity. 

And that’s why we believe customers should be able to use the data they are paying for on whatever platform they choose. By making all our contact data—including decision-maker email addresses and direct phone numbers—fully visible and accessible, you can more easily execute  marketing campaigns and sales outreach.

take action faster

Give your sales and marketing teams company and contact information they can action by Integrating Emerald Intel with your CRM or marketing tool of choice. 

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The foundation of our solution is the Emerald Intelligence Research System (EIRS), a proprietary research process that combines public and proprietary data sources with artificial intelligence and a team of research professionals. The front-end user experience is designed to make the opaque licensed cannabis/hemp industries easier to search, analyze and sell into.



John Stanfill

John is an executive business professional with over 27 years of experience leading and scaling subscription-driven information services companies. 

John began his career at CoStar Group (NASDAQ: CSGP), where he held numerous senior roles during his 19-year tenure, including Executive Officer and Senior Vice President of Sales & Customer Support.

Prior to founding Emerald Intel, John was the Chief Executive Officer of RainKing, a private equity-backed information services company providing global sales intelligence on technology, marketing and finance decision makers. Under John’s leadership, RainKing was successfully acquired by DiscoverOrg (now ZoomInfo) in August, 2017. 

In addition to driving Emerald Intel’s strategic direction and growth, John continues to be an active board member working with market leading information services organizations.

Jenny Kitchen

Jenny is an executive leader in the data and business intelligence space with over 25 years of experience across startups and large organizations. The first 19 years of her career were spent at CoStar Group, advancing from an entry level research analyst to Executive Officer overseeing a 2,000-person research organization.

As the Executive Officer, Jenny designed and lead CoStar’s proprietary research and data collection strategy and scaled the research organization during the company’s growth from a commercial listings service operating in a handful of cities, to a global leader in real estate information, analytics, and online marketplaces.

After leaving CoStar, Jenny served as Chief Content Officer for RainKing where she scaled the department and optimized critical research processes until the successful acquisition of the company to DiscoverOrg (now ZoomInfo) in August, 2017. Jenny has served as a data strategy consultant and as a board member for several private equity-backed software and analytics companies.


Jon Coleman is a legal executive and business advisor with over 20 years of experience in the information services industry.

Most recently, Jon served as the General Counsel of CoStar Group, a global provider of commercial real estate information services. At CoStar, Jon oversaw all things legal, including M&A, regulatory compliance, licensing, and anti-piracy litigation focused on protecting CoStar’s content and enforcing its intellectual property rights. During Jon’s 20-year tenure, CoStar grew from $40M in revenue to over $1.5B with a market-cap of over $30B. Since his departure, Jon has served as a business advisor to several early-stage companies.

Prior to joining CoStar, Jon was a Trial Attorney at the U.S. Department of Justice, where he litigated all aspects of contract claims at both federal trial and appellate level.